User explorer

Google Analytics · Advanced · 8 min

Seeing one real journey end to end is the fastest way to validate a tagging plan or understand a drop-off.

User explorer lists individual users (identified by the App-instance ID / client ID or your User-ID, shown as the effective user ID) with summary metrics: event count, sessions, engagement time, key events, revenue, first and last seen. Sort by any column, apply a segment to narrow the list, or arrive here by right-clicking users in another technique and choosing View users.

Click a row to open the user activity view: a vertical timeline of every event that user fired within the retention window, grouped by session, with the user's properties and acquisition details in a side card. Each event expands to show its parameters. Tick the event types you care about to declutter.

What it is good for:

  • QA: find your own test user (use DebugView to learn your client ID) and check the sequence of events, parameter values and session boundaries after a release.
  • Understanding a funnel drop-off: open five users who abandoned step 3 and read what they actually did.
  • Support investigations when a customer reports a problem and you have their User-ID.

What it is not for: reporting. The list is capped and sampled like any exploration, and identities are pseudonymous. Do not try to build counts from it.

In the user activity view the trash icon deletes this user's data from the property (a per-user deletion request, processed within about 72 hours). Bulk deletion by dimension values is in Admin > Data deletion requests. There is also a per-user export in the side card, which is one way to satisfy a data-access request for a known User-ID.

User explorer honours reporting identity: under Blended, a User-ID user shows all their devices in one timeline.

Remember

  • A list of pseudonymous users with a per-user event timeline
  • Use it for QA, drop-off forensics and support, not for counts
  • Trash icon deletes one user's data; bulk deletion lives in Admin

Check yourself

  1. Which is the right tool to see every event a specific logged-in customer fired last week?

Sign in to answer, see the explanations, and get this lesson back as a quick review later.

Official docs: support.google.com/analytics/answer/9283607